A&M Graphics

CLIENT CASE STUDIES

Overview

andmgraphics-case-study

Services:

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  • Objective:

    A&M Graphics, a specialized design and printing business, partnered with us in November 2023 with the goal of increasing their organic traffic and generating more leads. Their existing website was outdated and underperforming in terms of search visibility and user engagement.

    Objectives

    1. Increase Organic Traffic: Enhance the website’s visibility in search engine results to attract more organic visitors.
    2. Generate More Leads: Improve user experience and website content to convert increased traffic into leads.
    3. Optimize Website Design: Modernize the website to be more user-friendly and SEO-friendly.

  • Challenge:

    1. Low Search Engine Visibility: The website lacked proper SEO practices, resulting in low search engine rankings and minimal organic traffic.
    2. Content Deficiency: The existing content was sparse, not optimized for target keywords, and failed to engage visitors or convert them into leads.
    3. Technical SEO Issues: The site had several technical issues, such as slow loading times, broken links, and poor site structure, which hindered its performance in search engines.

  • Solution:

    1. Website Redesign:
      • Updated Design: We made some adjustments to the website’s design to allow it to accommodate more content across each page and be easier to navigate, ensuring a better user experience.
      • Mobile Optimization: Ensured the website was fully responsive and provided a seamless experience across all devices.
      • User Experience (UX): Enhanced the site’s structure and navigation to help users find information quickly and efficiently.
    2. Content Creation:
      • Keyword Research: Conducted thorough keyword research to identify high-value search terms relevant to A&M Graphics’ services.
      • Engaging Content: Created high-quality, informative content tailored to the target audience, including blog posts, service pages, and location pages.
      • Regular Updates: Implemented a content calendar to ensure the website remained fresh with regular updates and new content.
    3. Search Engine Optimization (SEO):
      • On-Page SEO: Optimized title tags, meta descriptions, header tags, and image alt texts to improve search engine rankings.
      • Technical SEO: Improved site speed, fixed broken links, and ensured proper site indexing to enhance search engine crawlability.
      • Local SEO: Optimized the website for local search terms and managed A&M Graphics’ Google My Business profile to attract local customers.

Results

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The implementation of our strategies resulted in significant improvements in A&M Graphics’ website performance and lead generation over an eight-month period, as illustrated in the metrics and traffic graphs:

User Acquisition Metrics (April 2024):

    • Sessions: 2,732 (32% increase)
    • Total Users: 1,927 (17% increase)
    • Views: 6,261 (66% increase)
    • Conversions: 78 (100% increase)
    • Event Count: 15,728 (50% increase)

Key Metrics Achieved

  • Organic Traffic Growth: A&M Graphics saw a 58% increase in organic traffic from September 2023 to April 2024.
  • Lead Generation: The number of conversions (leads) doubled, indicating a significant improvement in lead generation efforts.
  • User Engagement: Increased sessions, views, and event counts demonstrated higher user engagement and interaction with the website.

Conclusion

Through a comprehensive strategy involving website redesign, targeted content creation, and rigorous SEO practices, we successfully enhanced A&M Graphics’ online presence, leading to substantial growth in organic traffic and lead generation. The improved website design and content not only attracted more visitors but also converted them into valuable leads, aligning with the client’s business goals.

If your business is looking to achieve similar results, contact us to learn how we can help you optimize your website and drive more organic traffic and leads.

Client Feedback:

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